Small business growth on autopilot.

Spend your time on what makes your business sparkle. We run the rest.

Free 30-minute call. Free assessment. No commitment.

Working with the best in the Blue Ridge

Virginia-first, on purpose. Not local? Join the list and we'll come to you.

Brewing Tree

Brewing Tree's events calendar. Every show is published once and lands on the site, the subscribable calendar, and the taproom screens.

Brewing Tree events page
brewingtreebeer.com →

BBQ Beast

BBQ Beast's homepage. A food truck's whole presence: where the rig is smoking today, the menu, and catering leads, in one place.

BBQ Beast homepage
bbqwiththebeast.com →

Oyster Catcher

Oyster Catcher's shop. Preorders paid on their own site with Square checkout, picked up at the farm or the next pop-up.

Oyster Catcher shop page
oystercatcherseafarms.com →

Three Notch'd

Monday Night at Three Notch'd: our live football props game on the taproom screens. Every drive, the room calls it.

Live football props game on the big screen at Three Notch'd

The Art-Cade

The Art-Cade's homepage. Arcade, art, and shop under one roof, with parties booked by the hour.

The Art-Cade homepage
theartcade.net →

Does this feel familiar?

The chef hands you a new menu item.

The old way

  • Update and print the menus
  • Update the website
  • Write a promo for the newsletter
  • Build a social post
  • Post to Facebook
  • Post to Instagram
  • …and neglect ten other things

With The Smithy

Adding sticky ribs to the menu 🍖

  • Website updated
  • Menu screens updated
  • Reel built
  • Pushed to Instagram, Facebook, and TikTok
  • Newsletter drafted for your approval

And when the numbers move

Why were sales up yesterday?

The old way

  • Export yesterday from the POS
  • Pull up the website analytics
  • Check Instagram insights
  • Check Facebook insights
  • Open the Google Business Profile
  • Line up six tabs and squint
  • …still not sure what worked

With The Smithy

Every morning, by text

Yesterday, in numbers

  • Sales yesterday$2,184 ▲ 9% on last year
  • Gift cards sold$85
  • Private-event requests1 new

Driver: yesterday's reel reached 2,100 and sent 432 people to the menu page.

Insight: live-music nights run 15% ahead of quiet ones. Book more Fridays.

A sample. Every channel in one place, correlated with the register.

What we do

We automate the parts of your business that need to work, but don't need your time.

One change, everywhere

Text us the change. Website, socials, newsletter, Google listing, and in-store screens all update from one source.

How it works →

A single pane of glass

Every channel in one view, correlated with your bottom line, so you know what's working.

See the numbers →

Yours, not a template

A customized site that looks and feels like your brand, built hands-on. Bring the crazy idea; the whole partner network benefits.

What we build →

More ways to grow

Checkout, gift cards, tickets, and mobile ordering, plus pop-ups and trivia nights that bring people in the door.

See the menu →

Get a free consultation

Free 30-minute call. You'll leave with at least one fix worth making.

Questions, answered

The things owners ask us first.

How fast can we launch?

Brewing Tree's first site was live the evening the engagement started. A polished launch typically lands inside two weeks, content and checkout included.

What does it cost?

Every engagement is priced to the business, and we talk it through together on the call. The 30-minute call and the full assessment are free either way.

Do I have to leave my Square or my domain?

No. We connect to the accounts you already own. Your domain, your data, and your money stay yours, and there's no lock-in.

Who writes the posts and updates?

We do, from what's already true about your business. You get a preview by text and nothing ships until you say go.

What if I already have a website?

We rebuild it into an operated one, redirect every old link, and usually cancel more vendor spend than the new site costs.

No surprises

The fine print, up front.

Get your evenings back.

You already do every job, the midnight website shift included. Spend your time on what makes your business sparkle. We'll do the rest.

Get a free consultation

Free call, free assessment, no commitment.

It's not only the hammer, but the anvil, that shapes steel.