Fractional general management
Every small business deserves a general manager.
Most can't justify one. The Smithy is a working GM at a fraction of a full-time hire: we reduce cost, accelerate revenue, and protect your margin.
Currently operating Brewing Tree Beer Co.’s whole web presence.
Three jobs. One number: what you keep.
Reduce cost
We audit what you already pay for — seats, subscriptions, vendor fees — and shut down what isn't earning its keep.
Accelerate revenue
Your web presence, bookings, follow-ups, and reporting — built, operated, and measured continuously.
Protect margin
The numbers watched, the leaks flagged, the alerts wired — so cost and revenue meet in your pocket.
Storm took out Saturday's live music. Can you pull it off the site and let the list know?
Pulled in preview, and the email's drafted — here's both. Say go and it's live.
Go.
Live. Emails away.
A sample exchange — the whole relationship, by text.
The difference
Operated, not advised.
Consultants leave you a deck; a fractional COO leaves you a plan. The Smithy leaves the work done: the site shipped, the vendor cancelled, the gift cards selling, the weekly numbers in your inbox. You text us changes; we run them; you approve. That's the whole relationship.
What an engagement includesAn engagement
Brewing Tree Beer Co.
A taproom's whole web presence — site, checkout, gift cards, bookings, and weekly numbers — built, hosted, and operated as one engagement.
Built for owners who do every job.
If you run a taproom, a farm, a studio, a shop, you already do the GM's job at midnight. We take the work; you get your evenings back.