Fractional general management
Every small business deserves a general manager.
Most can't justify one. The Smithy is a working GM at a fraction of a full-time hire: we reduce cost, accelerate revenue, and protect your margin.
Currently operating Brewing Tree Beer Co.’s whole web presence.
Three jobs. One number: what you keep.
Reduce cost
We audit what you already pay for — seats, subscriptions, vendor fees — and shut down what isn't earning its keep.
Accelerate revenue
Your web presence, bookings, follow-ups, and reporting — built, operated, and measured continuously.
Protect margin
The numbers watched, the leaks flagged, the alerts wired — so cost and revenue meet in your pocket.
The difference
Operated, not advised.
Consultants leave you a deck; a fractional COO leaves you a plan. The Smithy leaves the work done: the site shipped, the vendor cancelled, the gift cards selling, the weekly numbers in your inbox. You text us changes; we run them; you approve. That's the whole relationship.
What an engagement includesAn engagement
Brewing Tree Beer Co.
A taproom's whole web presence — site, checkout, gift cards, bookings, and weekly numbers — built, hosted, and operated as one engagement.
Built for owners who do every job.
If you run a taproom, a farm, a studio, a shop, you already do the GM's job at midnight. We take the work; you get your evenings back.